Offers on WOW Trk payout in a variety of ways. Below is an explanation of the most common payout models for affiliate offers.
 

CPA – Cost Per Action/Conversion. Affiliates are paid for each conversion. A conversion might be an insurance lead, a newsletter sign up, loan request, trial request or website registration.

CPC – Cost Per Click. The affiliate is paid for each click they send to the advertiser website.

CPS – Cost Per Sale. Affiliate earns commission for every sale they manage to send to the offer.

CPM – Cost Per Thousand Impressions. The affiliate is paid per thousand impressions of the marketing material e.g. a banner ad or email creative.